Personal selling, when used with other promotional strategies, is a great way of selling the coca-cola brand social media presence the ‘share a coke’ campaign was one of the most successful campaigns for coca-cola and resulted in a 2% rise in the sale of soft-drinks. Sales promotions have proven to be effective due to coca cola being the number one company selling company of carbonated beverages recently, coca cola has been using a soda fountain that gives customers a larger selection of beverages to choose from called coca cola freestyle. Coca-cola's primary goal is to make a difference in the lives of not only the consumers, but with anyone who comes into contact with a coca-cola product, image, or service coca-cola is known to be a dependable company, and has been refreshing it's consumers since 1885.
Coca cola personal selling coca cola kalvin williams mgt/445 august 23, 2010 mr dennis stroud coca cola the coca cola company begins in jacob’s pharmacy selling for five cents many years have past and the coca cola company remains the leader in beverages, syrups, and non-alcoholic drinks. Coca-cola is a world-wide company with enormous amount of diverse consumers from different places around the world coca- cola adjust prices, advertisements, sales promotion programs, products innovation, new packages, new vending and dispensing equipment, and brand and trademark development and protection to sustain and lead among the competitors. Sales promotion and personal selling coca-cola co is running a mobile campaign via the chacha mobile answer service to generate interest in its loyalty program and coke zero soft drink the soft drinks giant is one of chacha's first advertisers.
Chapter 18- sales promotion and personal selling coca cola spends a lot of money advertising and even though the brand name is very popular coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product. -lucie austin, marketing director for coca-cola south pacific the ‘share a coke’ campaign strategically exhibited that when personalization in advertising is done the right way, it can be highly appealing and extremely effective while coke got personal, media was buzzing with talk over what the brand was implementing behind the personalization. Chapter 18: sales promotion and personal selling sales promotion i s an initiative taken by an organization to promote an increase in sales and usage of a certain product sales promotion could be directed to into different aspects. – coca-cola spokesperson the coca-cola brand wanted to initiate conversations by putting australians front and center and inspire them to connect with people and ‘share a coke’ the central theme that gave ‘share a coke’ its power was the way a brand so universal could replace its logo with individual names by reaching out to consumers and personalizing its brand to individuals.
The coca-cola company advertise through social media, a salesperson is more related to the individual carrying out the word of the coca-cola beverage which does support the loyalty brand, by marketing coca-cola through the individual and specifically drinking the beverage. Personal selling: coca-cola has many salespeople, who are individuals representing the company to communicate, sell, service, and build relationships with customers these salespeople promote their product to different customers within their regions, and once they sustain a customer, they sell their products to them and service them many times. Coca cola spends a lot of money advertising and even though the brand name is very popular coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product.
Promotion mix of coca cola 188,536 views share like download praful metange, research follow published on nov 17, 2013 published in: marketing, business, the company also thus have many sales people for personal selling. Sales promotion and personal selling coca- cola was one of the first companies to recognize the power of coupons for sales promotion purposes in 1887, one of the company’s partners, asa griggs candler, helped to launch the company into the public eye using innovative and never-tried-before advertising techniques, one of which was a coupon.
After 3 short months of running the campaign, young adult coca-cola consumption increased significantly in australia by up to 7%, making 2011 coke’s most fruitful summer season in history the ‘share a coke’ campaign resulted in 76,000 virtual coke cans shared, 378,000 extra coke cans printed at kiosks, and 5% more people were drinking coke.