Nike company background about nike inc nike, inc /ˈnaɪkiː/ is an american multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The marketing evaluation on nike may 22, 2016 / lindalidan to judge the effects of marketing campaigns and assess the health of brands, marketing managers need measurement, such as the thorough metrics system which includes several elements: financial, buying behavior, memory, customer profile and marketing activities metrics (sharp, 2013. A comprehensive establishment of profitability standards has assisted nike in our evaluation of individual performance as well as a comparison to other competitors nike utilizes standards such as net profit, earnings per share, return on investment, return on equity, sales growth and asset growth. Nike valuation value assessment april 12, 2015 stefano di rosa lecturer: dr comparison of the results is the next step finally, a critical evaluation of these methodologies highlighting pros and cons 5 and being nike a company at a mature stage of life cycle, we assume an estimate of the constant growth rate of the 4% for nike is.
Nike: a multinational company in china nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year the company was founded on january 25, 1964 by a university of oregon track athlete philip knight and his coach bill bowermanas. The company officially became nike, inc on may 30, 1978, a name that is credited to the imagination of the company's first employee, jeff johnson nike is the greek goddess of victory.
The company is the most important and nearly everyone documented name in sportswear the nike shoes sign and motto just do it are appreciated by the people nike has physically powerful distributions, it supply its products nearly in every part of the world. Nike was founded in 1964 as blue ribbon sports by university of oregon track athlete philip knight and his coach bill bowerman, and officially became nike, inc in 1978 the company takes its name from nike, the greek goddess of victory, and adopted the well-known logo, called the “swoosh”, first used by nike in 1971. The company was created in 1962 as blue ribbon sports by bill bowerman and philip knight and officially became nike inc in 1978 the company takes its name from nike, the greek goddess of victory nike owns the subsidiaries cole haan, hurley international, umbro and converse.
Nike shoes on display at a shoe store nike inc’s marketing mix facilitates the company’s global growth based on high quality products, numerous places for distribution, advertising-focused promotion, and relatively high prices. The nike explore team sport research lab is philosophically and physically at the heart of the nike, inc world headquarters in beaverton, ore.
Key financial ratios for nike, inc (nke) - view income statements, balance sheet, cash flow, and key financial ratios for nike, inc and all the companies you research at nasdaqcom. Company and market share data provide a detailed look at the financial position of nike inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of nike inc.