Southwest airlines co has become the darling of the us airline industry (and its investors) since its inception in 1966 with a focus on commuter benefits, low airfares and efficient operations, it is known as one of the best airline companies in the entire industry.
Southwest airlines will fly any plane southwest has expanded its low-cost, no-frills, no-reserved-seats approach to air travel throughout the us to serve nearly 100 destinations across north america the carrier has enjoyed 44 straight profitable years, amid the airline industry's ups and downs southwest's fleet numbers about 720.
This statistic represents worldwide revenue generated by commercial airlines from 2003 through 2018 globally, commercial airlines are expected to generate combined revenue of around 834 billion us dollars in 2018 global commercial airlines revenue in 2009, the commercial aviation industry entered a golden age.
As of 2017, there are four major domestic airlines – american airlines, inc (aal), delta air lines, inc (dal) southwest and united airlines, subsidiary of united continental holdings, inc (ual) – which fly about 80% of all domestic passengers. United airlines, delta air lines, american airlines and southwest airlines are the top ranked airlines based on 2017 domestic market share delta operates out of atlanta, and hartsfield-jackson atlanta international airport, delta’s hub, sees the most passenger traffic in the united states.
Unlike its legacy airline peers, southwest airlines co avoided bankruptcy during the last aviation downturn but even southwest has faced lean times -- every single year for more than a decade, it missed its target of a 15% pre-tax return on invested capital however, the tide is turning quickly.
Leadership style at southwest airlines : southwest airlines co (nyse: luv) is an american airline based in dallas, texas southwest is the largest airline in the united states, based on domestic passengers carried, as of june 30, 2010[2.